What resources are available to build your ambassador skills?
Free articles, downloadable playbooks, research reports, and practical templates. Whether you are just getting started or looking to deepen your expertise, start here.
What comprehensive guides are available for serious professionals?
These resources are free to download. We ask for your email address so we can send you updates when new resources are published.
LinkedIn Social Selling Playbook
Your complete guide to building pipeline through LinkedIn. Covers profile optimisation, content strategy, engagement tactics, and measuring what matters. Updated for the 2026 algorithm.
44 pages. Practical frameworks. Real examples.
Coming soonPermission Marketing Mastery
How to use LinkedIn for business development without alienating your network. Covers permission-based outreach, value-first messaging, and building relationships that convert.
Coming soonBranding Bootcamp: The 2026 Vision
A comprehensive personal branding workbook. Covers brand positioning, visual identity, content pillars, and LinkedIn strategy. Step-by-step exercises and worksheets included.
Coming soonWhat data-driven insights are available for decision makers?
Brand Ambassador Deep Research Report
The comprehensive strategy document. Business case for employee advocacy, ROI benchmarks, implementation frameworks, and global best practices.
Coming soonCompetitor Audit
Analysis of 12 global employee advocacy competitors and platforms. Positioning, pricing, content strategy, and gaps in the market.
Coming soonLegal Framework
FTC disclosure, GDPR, POPIA compliance, and SA labour law for employee advocacy. Written in plain language with practical checklists.
Coming soonWhat practical tools can you use today?
Content Calendar Template
Monthly calendar for advocacy programmes with posting rhythm recommendations.
Coming soonLinkedIn Post Templates
Plug-and-play templates for five content types with structure, examples, and tips.
Coming soonSocial Media Policy Template
Customisable policy covering acceptable use, disclosure, brand guidelines, and escalation.
Coming soonMeasurement Framework
KPI framework for reach, engagement, lead attribution, AI search visibility, and business impact.
Coming soonHow do you know where you stand?
LinkedIn Profile Assessment
A scored assessment of your LinkedIn profile against industry benchmarks. Personalised report with clear action plan. R180 per assessment. Volume discounts available for teams.
Take the assessmentLumina Spark Assessment
A comprehensive personality assessment measuring 72 qualities across three personas. Available as part of the B2B Ambassadors programme or standalone through Sue Anderson at UPC.
Enquire about LuminaWant the full programme?
Resources are a great starting point. But the real transformation happens when you combine self-awareness with professional skills development in the B2B Ambassadors programme.